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¿Basic technique for positioning your website in Google?

This article will give you basic techniques to help you position your website and how to get it started.

Positioning on Google helps the algorithm discover what a web page is about and how it can be useful to the user.

Learn the techniques to get on the first page of Google and get organic traffic to my website. Here we give you four bases that could help you achieve this goal.

You should know that Search Engine Optimization known as SEO will be your great ally.

It is all about accumulation of strategies and technique used to increase the number of visitors organically by getting a high ranking in the SERP. Google, the search engine with more than 90% of searches carried out on the Internet, we have to adjust to its demands and recommendations.

1. Use the keyword in the title

Your company or product can be in Google results with the right keyword, funneling a lot of online movement to your website. On the other hand, if we use it to be discarded or inappropriate, you can be sure that the possibility of your site being completely highlighted. You probably think that your website traffic will increase by ranking for one or two keywords, however, the reality is a little more complex. How to find your keywords? Simply study your market in depth.

To do this, you can help yourself with the following tools:

Google Trends

The title defines the content and one that is excellent in well-POSITIONED keywords has greater weight for the algorithm.

2. Write click-worthy meta descriptions for each page

Meta descriptions are an important element to consider, along with the title tag and URL, that convince Internet users to click.

These are nothing more than a brief description with a maximum of 200 characters, up to 150 words are also valid, which give the reader a small preview of what they will see in your article. It has to have the keyword inside.

3. Use < h> tags on your website

One of the most relevant factors in SEO (Search Engine Optimization) are header tags.

These HTML tags are essential so that Google and other search engines can interpret the main themes of our website.

Of course, the h1 tag is the most important and where your main keyword should appear. You must also be strategic about using h2 and h3.

Next comes the h4, h5 and h6 tags; with less relevance.

4 Things you shouldn't do on your website.

Copy/paste an article from another company.

Because Google created an algorithm called "Panda" that is in charge of measuring the quality of the content and penalizing its duplication.

The bounce rate, the CTR or the number of pages visited; are some of Panda's tools.

The best trick to seduce Panda? Create good content.